It looks like Honda has become a heavy hitter with the younger generation. The Japanese carmaker recently announced that, according to IHS Automotive data, the Honda Accord and Honda Civic are not only the top retail-selling vehicles in their segments—these models are also industry leaders for young buyers.
“Honda is a company with a youthful spirit, and that comes through strongly in our products and our appeal with younger buyers,” said John Mendel, Executive Vice President of American Honda Motor Co., Inc. “The epic new Civic that we’re launching this fall, together with all-new products like the HR-V crossover coming this spring and the new Fit, will really strengthen our relationship with young buyers in the days ahead.”
Over the past 11 years, the Civic and Accord have been the best-selling cars with under-35 buyers, showing that the Honda lineup has more appeal with millennials than other car brands. If you are interested in seeing why the Honda lineup has caught the interest of young buyers, stop in to Valley Honda today and see what our showroom has to offer!