During the first quarter of 2012, Kelley Blue Book’s website kbb.com claims three out of the top four most-visited new cars were Honda vehicles. Kelley Blue Book, the leading provider of new and used car information reveals that the Honda CR-V was the most-shopped vehicle, the Honda Civic came in 2nd place and the Honda Accord took 4th place.
“With the recent redesign of Honda’s CR-V, the brand hit a home run among in-market new-car shoppers garnering more traffic than any other new car on kbb.com during the first quarter of the year,” said Akshay Anand, market intelligence web analyst for Kelley Blue Book’s kbb.com. “Creating popular new product supported by witty and engaging marketing efforts, Honda clearly resonates strongly with consumers.”
“Once the redesigned Accord arrives later this year, we could see a shakeup in the mid-size sedan category, especially as the competition heats up with the arrival of a redesigned Altima and Fusion,” said Alec Gutierrez, senior market analyst of automotive insights for Kelley Blue Book’s kbb.com. “Boasting three of the top 10 best-selling cars during the first quarter of 2012 combined with mirrored interest from scores of new-car shoppers on kbb.com, Honda is poised for continued success this year.”