If you didn’t watch the 2014 Rose Parade on the 1st, then you probably did not get to see the Honda Rose Parade Float! Honda has been the presenting sponsor of the parade for the fourth time this year and has participated for the last 53 years. This year they wanted to do something a little different though and by different they mean break the record for the longest float in the parade’s history.
The float measured 274 feet long, 30 feet high, 18 feet wide and weighed 50 tons! It also was covered with 8,980 flowers on the surface. The last record was also set by Honda with a 207-foot float in 2005. The most recent float featured five train cars and a soundtrack composed by Daniel Ho, a six-time GRAMMY-winning songwriter and music producer.
The Honda Rose Parade Float was designed to celebrate the recently launched TOMODACHI-Honda Cultural Exchange Program between the United States and Japan, promoting friendship, education and leadership.
Stephan Morikawa, assistant vice president of American Honda Corporate Community Relations, before the parade said the following:
Keeping Dreams on Track is an embodiment of Honda’s deeply rooted philosophy, The Power of Dreams, as well as Honda’s passion toward following those dreams to guide and inspire us to make a difference. Honda has many exciting efforts coming in 2014, and the Rose Parade marks our first opportunity to provide a sneak peek at some of these innovative Honda technologies and important new partnerships, while wishing everyone watching the Rose Parade a very happy New Year and joyous holiday season.
Did you get to see the Honda Rose Parade Float on New Year’s Day? We at Valley Honda did and we loved it! What did you think?