American Honda reported April 2012 U.S. sales of 122,012 units, an increase of 10% based on the daily selling rate. The Honda division posted April sales of 109,837, an increase of 9.2% compared to April 2011.
The daily selling rate (DSR) is calculated with 24 days for April 2012 and 27 days for April 2011. Year-to-date, the DSR is calculated with 101 days for 2012 and 102 days for 2011. All percentages reflect DSR.
– Honda Accord sales up more than 40 percent compared to April 2011, demonstrating the strength of Accord, even as an all-new version is set to debut this fall.
– New April sales record for CR-V. Accord, CR-V, Odyssey and Ridgeline all post double-digit percentage sales gains compared to last year.
– Honda Civic Hybrid sales up more than 600 percent on heightened fuel-price sensitivity.
“With double-digit sales growth in April, the Accord continues to be the retail sales leader in the mid-size segment,” said John Mendel, American Honda executive vice president of sales. “As other manufacturers resort to fleet sales, the quality and value of the Honda Accord continues to win new customers even as we prepare to launch an all-new model this fall.”