Kelley Blue Book’s KBB.com recently released their 2013 Brand Image Awards* and Honda was honored with three different awards! Honda was named the Most Trusted Brand, Best Value Brand, and the crowning achievement: Best Overall Brand.
This is the second consecutive year Honda has been named Most Trusted Brand. Honda’s cites both the quality and dependability of their vehicles, dealerships, and customer service as primary contributors toward this trust. KBB.com commented on the award, saying, “With a reputation that precedes it and vehicles that seemingly never fail to deliver on a promise, Honda is like the perpetual motion machine of brand trust.”
Additionally, this is the third year in a row Honda has been named Best Value Brand. KBB.com commented on Honda vehicles’ affordability, reliability and good resale value as factors in earning this award.
We at Valley Honda are honored to be a part of creating both trust and value for Honda customers. Visit us in Aurora, IL or take a look at our online dealership at www.valleyhonda.com.
*The 2013 Kelley Blue Book Brand Image Awards are through the Brand Watch™ Study done by Kelley Blue Book Market Intelligence. Results for Honda’s awards were taken from the non-luxury customer segment.