Recently, at the 2013 Detroit Auto Show, they revealed the ten best automobile advertisements on television of the past 25 years.
The One Club, who’s mission: “to champion and promote excellence in advertising and design in all its forms. It is the world’s foremost non-profit organization devoted to elevating creative work in the industry. It seeks to celebrate the legacy of creative advertising and to use that legacy to inspire future generations. The One Club is the ‘keeper of the flame’ for advertising creatives.”
To come to the conclusion that Honda was the best, they asked for over seventy journalists and advertising executives opinions on the matter. Honda took the top honors along with second place with their colorfully brain-morphing ‘Grrr’…with the words ‘Hate Something Change Something’. Second place went to ‘The Cog’, with its simplistic yet ingenious stripping of a car piece-by-piece into a full version of their Accord stationwagon.
Wieden+Kennedy/London and Honda must be pretty good at what they do, because they can tout both the #1 and #2 best commercials of cars in the past twenty five years.
“Cog” – Wieden+Kennedy/London and Honda – 2003
“Grrr” – Wieden+Kennedy/London and Honda – 2004